Viewpoint Logo Re-Design and Brand Alignment
As the Art Director and Creative Lead at Viewpoint, I sought to capture the tech-forward thinking and evolution of the Viewpoint brand without losing the massive brand recognition the logo and mark had in the industry. Trimble logo branding has strict guidelines and systems. The lines, shapes, and palette signify a visual commitment to progress and innovation, while following Trimble’s strict logo guidelines. This logo was reviewed, approved and adopted by the separate Trimble and Viewpoint Corporate, Creative and Marketing leaders during the transition. The transition was beyond successful. To see the logo in action visit the Viewpoint website.